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Canada Hellmann’s Market Lead & NA Innovations, Unileverhttp://www.zwc.ca/speakers/Kristen DenegaCanada Hellmann’s Market Lead & NA Innovations, Unilever<div class="ExternalClass27F13B76B86148F490E76244CF5C3DFB"><p>​In her current role, Kristen leads Hellman’s Canada, including purposeful marketing communications. Hellmann’s believes food is too good to waste and is committed to helping consumers “Make Taste, Not Waste”.  </p><p>Over the past three years, Kristen has led Hellmann’s Canada in the war on food waste. During the pandemic when consumers were in lockdown, Kristen’s team led an integration with the popular video game “Animal Crossing: New Horizons” which brought food waste into gaming with the ability for consumers to donate in in real life. In partnership with MLSE, Kristen integrated food waste into the curriculum at MLSE’s Launchpad to educate the next generation on waste saving hacks. Kristen also brought new meaning to food waste by partnering with Peterborough to print messaging on garbage trucks. Along with the global Hellmann’s team, Kristen launched Hellmann’s Fridge Night program, which has been proven to help consumers reduce their household food waste by one third. These programs have rescued approximately 180,000 meals and donated them to Canadians in need via Second Harvest.</p><p>Kristen brings over ten years of experience in marketing at Unilever. She has worked on multiple brands across Beauty & Personal Care and Foods. Kristen has worked in brand building, innovation and marketing communications roles. She also holds a Bachelor of Commerce from Queen’s University. <br></p></div>http://www.zwc.ca/speakers/SpeakerPhotos2022/KristenDenega.png, KristenGP0|#65ec2fc7-bfc8-421b-a178-daa8b90a3cc6;L0|#065ec2fc7-bfc8-421b-a178-daa8b90a3cc6|Kristen Denega;GTSet|#c31bcefc-bba8-4775-8a91-82f54b19d6e1;GPP|#93a21b23-c8e7-45c9-89aa-1864f4fcd24eKristenDenega

 

 


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