Eliminating waste and creating value are essential pillars in a new way of doing business and developing policy - a new norm of addressing waste in every facet of our lives. And no approach offers greater promise for realizing those goals than the principles of the Circular Economy. Forward-looking businesses, governments, and consumers are changing their behaviours – viewing every decision through the lens of zero waste and circular economy ambitions. Throughout the economy, examples abound – and we are privileged to witness a massive shift in thought and action.